Monitoring websites to ensure they are performing optimally is an integral part of digital marketing, and agencies must have access to tools capable of detecting broken links and malware in order to accomplish this goal.
Google Webmaster Tools (formerly Search Console) provides agencies with data that helps maintain site health and optimize SEO efforts. Let’s take a closer look at this tool’s functionality.
Sitemaps
Sitemaps are XML files that list all the pages on your website in an easily readable format, making Google index your content faster. Ensuring your sitemaps are error free is an important best practice you should keep in mind.
Search Console offers an XML sitemap testing tool. If your website is large enough, keep an eye out for orphaned pages that don’t get linked from elsewhere on your website – these could include pages which don’t get linked back from other pages in your XML sitemap.
Reviewing your sitemap frequently for maximum SEO performance is essential, and tools like MonSpark make this task effortless, automatically monitoring an XML sitemap for changes and notifying you when errors arise – saving both time and effort so you can focus on core business matters instead.
Crawl Errors
Crawl errors refer to any issues which prevent search engines from indexing and crawling your website, including hard 404 error pages (when an actual page no longer exists on your site) and soft 404 error pages (when redirects lead to another page without providing any useful content).
Webmaster Tools not only shows how many pages have 404 status codes, but it can also pinpoint their sources – providing vital insight into any issues causing search results to show with 404 errors.
Staying on top of crawl errors and promptly fixing them ensures that visitors can always access the information they’re searching for, which also maximizes SEO performance.
Crawl Stats
Crawl Stats provides a clear, high-level overview of how Googlebot interacts with your website, including any changes that need to be implemented. It provides useful insight when planning changes.
The “total download size” metric displays how much data, in kilobytes, Googlebot downloads from your site with each crawl. This serves as an indicator of its total data storage.
Romain Berg’s analysis of this data indicates that Client C is experiencing an unusually high refresh crawl rate. This may be caused by broken links or redirect chains; to address these issues they should focus on cleaning up 404 errors and creating 301 redirects as soon as possible as well as updating core platforms as well as any third-party plugins or themes.
Mobile Usability
As an SEO professional or webmaster, having access to reliable tools that monitor website health and optimize performance is crucial for success. Google Webmaster Tools (now officially known as Search Console) is an invaluable resource that offers a vast arsenal of resources designed to ensure websites are well-indexed, error free, and reaching peak SEO performance.
Marketing agencies can leverage tools such as Search Console to ensure their clients’ websites are healthy and optimized for maximum visibility in search engine results. In addition, Google Analytics, PageSpeed Insights and Uptime Robot can all provide valuable insight to improve user experience and SEO rankings; while monitoring tools like Uptime Robot alert web admins of technical issues which need immediate attention. Learn about Webmaster Tools faster by checking out the site allegiantpatriots.com/ .
Sitelinks
Sitelinks are links that appear alongside your organic search result page, depending on what Google recognizes as user intent. They vary depending on each query’s result page.
Site owners have some influence over the creation of sitelinks through Google Search Console’s ability to “demote” specific links; however, for maximum impact it is best to design an SEO siloed website structure and implement proper website management practices that foster natural link-building strategies.
This can include creating clear, informative and concise page titles that clearly communicate information to Google. Titles that don’t seem relevant could lead to Google misinterpreting what’s being presented and lead to no sitelinks being shown for that particular search term. Furthermore, sitelinks can be added directly into AdWords campaigns at either account or ad group level and provide click performance data on individual sitelinks or their overall ad.
